Text originally posted on http://blog.omnicom.rs
No pictures were retrieved after the blog was taken down.

“Mobility means more than just staying connected; it means staying fully informed.”

John Chaney

We live fast. We work fast. Always and everywhere.

Mobile phones are not just devices used to phone a family member to help you get the shopping out of the car any more. They are our pagers, phones, computers, calendars, music players, cameras. We have them with us at all times and rely on them even in the most important situations of our lives.

Do you do work on your phone?

How much work you can do on your mobile device depends mainly on the type of work you do, but also of your affinities and the type of phone you have. Whether you will use your phone for basic purposes, such as communicating with clients even when you’re out of office, or you will go as far as to use it to update your website or product database, is just a matter of choice. And speed of living.

Smartphones have become a standard. About 50% of the UK population uses smartphones.

But as much as they help us make the most of our office hours, they often present a solid barrier to getting anything done.

I once attended a life-hacker lecture/workshop where we were talking about things that could help you improve productivity. Most people who joined in the discussion agreed that turning off email notifications helps them concentrate and finish difficult tasks more easily. I was among the few who begged to differ: not only would I never turn off email notifications on my computer, but I would never go back to the time before push notifications on my phone! Reassessing the priorities and changing the schedule as I go is one of the main components of my working day. That’s what being responsive is all about.

Recently, Facebook sponsored research on smartphone usage, and some of the results are slightly surprising.

Even though smartphones help us feel (and be) connected, most of the communication (84%) is done via text messages, email and social networks, while just 16% is represented by phone calls. Nearly 80% of all users reach for their phone as soon as they wake up.

The 10 most used apps are:

  1. Email (78%)
  2. Web browsing (73%)
  3. Facebook (70%)
  4. Maps/directions (64%)
  5. Games (60%)
  6. General search (57%)
  7. Share/post photos (53%)
  8. Read news, sports (46%)
  9. Local search (44%)
  10. Watch TV/video (37%)

The research was done in the US, with an online survey involving more than 7000 people. Being Facebook-sponsored, it is mostly focused on leisure and usage of smartphones for social activities. However, the percentage of users who are browsing the web on their phones is far from negligible.

That means that there are no more excuses. Your web presence has to be adapted for every device. Whether you have a web shop, a small or big company, news website or blog, there is no excuse for not making it responsive, like everything nowadays should be.

Keep in mind that the most powerful app on your phone is most likely the browser. Many smartphone apps use it as engine. Knowing that, it’s up to you to decide whether an app (and therefore additional investment) for your business is necessary, or whether a well-designed responsive website will do the job.

Next time I’ll give you a few points of advice on how to make your site touch-screen friendly. It is easy. Just bear with us.